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Energizer Brands Limited, an English beverage company ENERGIZER BRANDS LIMITED Energizer Brands launched attitude drink, in July 2008. The company claims to have made the soft drinks sector’s first 100% natural functional beverage 〔“Nutraceutical Magazine, Volume 6 Number Two March / April 2010, p10 : http://viewer.zmags.com/publication/f43e8879#/f43e8879/1”〕 energy drink that contains no caffeine or taurine and no added sugar.〔“Innova - Food and Beverage Innovation”, Volume 8, P35 February 2010-03-22〕 The formula contains natural ingredients and antioxidants.〔Beverage Innovation – Beverage Awards, p78, Drinktec, Munich Sep 2009 (online – foodbev.com/beverage〕 The formula contains 500 mg of Rhodiola Rosea root extract (more commonly known as Golden Root), and 500 mg of L-Carnitine.〔 attitude drink contains natural sugars from fruits which are low in Glycemic Index (GI), this has been certified by a research group from Oxford Brookes University in 2007.〔“http://www.brookes.ac.uk/lifesci/news/latestnews/wildfruitjellies”〕 the drink is marketed at healthy, active individuals 〔Anuga, Public Trade Show, Koelnmesse, Germany, 13–17 October 2007〕 and is sold in the British multiples Waitrose and Holland & Barrett. Energizer Brands sponsored the 2008 Notting Hill Carnival- Europe’s largest street carnival. The drink's packaging is manufactured by the British Packaging company Rexam Plc, who have manufactured the world’s first aluminium can with a five colour printed end, of which attitude drink is the first customer.〔Rexam, News Letter February 2008, - Innovation News, p3, Sector Director- Thomas Sjolin〕 The French newspaper Le Figaro quoted attitude drink as the “Green Red Bull” in January 2010.〔“Le Figaro, Le Page Verte, P 36, 21 January 2010-03-22”〕 ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Energizer brands」の詳細全文を読む スポンサード リンク
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